We Hear You, Life is Busy
You’re always on the go and that can mean you have to do your makeup in the car, on the train, at the gym, traveling or just about anywhere you need to be!
We are on a mission to deliver products to beauty enthusiasts, like you, that offer real solutions that work, no gimmicks or false promises.
We work hard, to make life easier for you when it comes to the daily makeup routine, so you don’t need to stress over the little things, giving the freedom to focus on what really matters.
Meet our COE (Chief of Everything!)
Meet Sam. She runs the show and is the talent behind the brand.
Sam is a genius at multi-tasking and involved in all parts of the operation. She’s caring and sharing unless you’re double-dipping food, that’s a big no! By her own admission, she’s a germaphobe, and when she started using makeup sponges and found there was no easy way to travel or store them, she invented the first makeup blender case – Blenderelle!
Sam’s a perfectionist so when it came to designing a case she was determined to create more than just a great design. She tested prototypes to find the perfect amount of ventilation and went all out and added antimicrobial protection.
She never misses a beat!